SPORTS TOURISM PROJECT
The Island Bliss Challenge by Strategy Reloaded is a pioneering sports tourism initiative that connects the passion of sports with the allure of the Caribbean. Designed to help sports clubs boost attendance, loyalty, and revenue, the project introduces innovative fan engagement through the Fans Economy—a model that transforms each home game into more than just a match, but a gateway to extraordinary rewards. At its heart lies the chance for fans to win a 6-night, all-inclusive trip to Saint Lucia, packed with cultural and adventure experiences like concerts, street parties, boat parties, jet skiing, ATV rides, rainforest hikes, ziplining, spa indulgences, and more—plus USD $1,000 spending money. By combining world-class fan incentives with unforgettable travel experiences, the Island Bliss Challenge drives growth for sports clubs, delivers once-in-a-lifetime memories for fans, and strengthens Saint Lucia’s position as a premier sports tourism destination.
FANS ECONOMY
Fans Economy is about helping sports clubs go beyond the game by creating deeper, more rewarding connections with their supporters. It transforms fan engagement into new revenue opportunities, where every ticket, every home game, and every show of support becomes part of a bigger journey. By offering fans the chance to unlock extraordinary experiences, clubs strengthen loyalty, increase attendance, and build a thriving community around their sport.
ISLAND BLISS CHALLENGE
Island Bliss Challenge is a sports tourism experience that transforms fan loyalty into the ultimate Caribbean reward. Partnering with sports clubs, it offers supporters the chance to win a 6-night, all-inclusive trip to Saint Lucia, complete with an excursion-filled package: concerts, street parties, boat parties, jet skiing, ATV rides, sightseeing tours, ziplines, rainforest hikes, spa indulgences, beach barbecues, and more. To top it all off, winners receive USD $1,000 in spending money. More than just a prize, it’s a once-in-a-lifetime lifestyle experience that connects the passion of sports with the magic of paradise.